Building on Clay's automatic profile enrichment, Aura gives you complete control over how often contact information refreshes across your workspace. Whether managing key accounts, tracking job changes, or maintaining relationships with a large network, Aura ensures you always have the most accurate and timely information.
What Aura Does
With Aura, you can customize refresh schedules based on their importance to your business. Clay automatically handles these updates in the background, refreshing profile data, work history, social links, and contact details according to your preferences.
Aura builds on Clay's existing enrichment capabilities by providing:
- Accelerated refresh cycles for your most important contacts
- Customizable schedules tailored to your business needs
- Comprehensive data updates including work history, social profiles, and contact information
- Team-wide synchronization ensuring everyone has the latest information
As always, all information is processed privately and securely. Clay never uses your data for advertising, maintaining the same privacy-first approach that's core to every Clay feature.
Aura is available today for members on our Teams and Enterprise plans, ensuring entire teams stay synchronized with the latest information about their collective network.
Customizable Refresh Schedules
Choose from flexible update frequencies to match your workflow:
Monthly Updates - Ideal for active prospects, key accounts, and high-priority relationships where timely information is critical.
Quarterly Updates - Perfect for regular business contacts, potential partners, and contacts you engage with periodically.
Annual Updates - Suitable for your broader network, maintaining accurate information for occasional outreach and reference.
🌟 Pro Tip: You can set different refresh schedules for different groups or individual contacts based on their importance to your business objectives.
FAQ
How does Aura work?
Aura leverages Clay's existing enrichment capabilities but gives teams more fine-grained control over when updates happen to contacts.
How do I customize Aura enrichment?
You may choose how fresh the data you want updated on each contact. Clay will start with contacts that haven't been updated recently, and work backwards from there to make sure that all of your contacts are up to date according to the billing settings you've specified.
How much does Aura cost?
We charge at a rate of $10 per 1000 contacts and will show up on your Clay invoice. You may view your invoice by going to App Menu > Settings > Profile > Manage Plan.